SEO, Content, and AI Search Visibility for Small Business Owners
If you missed our May 20th live webinar, the full replay is below. Free, no sign-up required.
Ryan Holbrook, founder of NativeGains and BRAG Marketing Advisor, walked through why small businesses often don’t show up on Google, what’s actually going on inside a search results page, and how to start fixing it without falling for the $99-a-month SEO services that promise the world.
A big thank you to our sponsor, Rockland Trust, for making this free training possible for the BRAG community.
Watch the Full Webinar!
Running time: 45 minutes including Q&A.What Lou’ll Learn
No jargon. Just what SEO is, why it belongs at the center of your marketing, and what you can do this week to start showing up online.
What Ryan covers:
- How to read a Google results page and size up your competition
- Why SEO makes every other channel work better
- The four parts of real SEO, explained with a car analogy
- How to show up in AI search like ChatGPT, Gemini, and Google’s AI Overview
- Steps you can take today: Google Business Profile, site structure, keywords, mobile
- What timeline to expect, and why consistency wins
The Big Takeaways
Google yourself like a stranger would
Most owners search their business name and stop. Prospects don’t. Search the service plus your city. Search the question a customer would ask. If you’re not in the top three local results or the organic listings, now you know where you stand.
SEO is a long game. Ads are a short game. You need both.
Paid ads are like buying tomatoes at the store. Stop paying, stop eating. SEO is like growing a garden. More work up front, but it compounds and keeps paying you back.
What’s changing with AI search
The fundamentals that win on Google also win in ChatGPT, Gemini, and Claude. Clear answers, FAQ-style content, consistent business info, schema markup. Do SEO right and you’re already doing AI search.
Your highest-impact move this week (free)
Optimize your Google Business Profile. Fill out every field. Add real photos. Be clear about what you do and where. Ask happy customers for reviews, and reply to every one. For most local businesses it’s the first thing prospects see, and it costs nothing.
About BRAG
BRAG (Business Resource Advisory Group) is a free advisory group on Massachusetts’ South Shore. Our advisors volunteer their time across accounting, legal, marketing, insurance, banking, HR, operations, technology, and more. If you could use some guidance, reach out. It’s free.
About the presenter
Ryan Holbrook is the founder of Native Gains, a digital marketing agency working with healthcare practices and small businesses across the country. As BRAG’s Marketing Advisor, he helps local businesses cut through the noise and get real results.
Thank you to our sponsor
This webinar was made possible by Rockland Trust, a full-service commercial bank headquartered in Rockland, Mass, with 120 branches across Massachusetts. Thanks to them, the BRAG community can keep offering free training like this.
Have questions about your online presence? Connect with a BRAG advisor. It’s free, no commitment.