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John Simonetta
Business Brokerage & Advisory

John Simonetta

Business Broker & Strategic Advisor –
Conscious Profits
Business BrokerageExit PlanningFinancial MetricsStrategic AdvisoryAcquisition Guidance
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ABOUT

Strategic Guidance for Building, Buying, or Selling a Business

John Simonetta has worked as a strategic advisor in business management for more than twenty-five years across Fortune 500 and lower middle-market companies. As a former CPA and CFO, he understands the financial metrics owners use to steer and evaluate their businesses. After becoming disenchanted with the priorities of large corporate environments, John chose to focus his experience on helping small businesses. In 2021, he left his CFO role to serve business owners more directly. Today, John works as a holistic small business advisor and business broker. He helps owners pursue their full potential by connecting purpose, financial metrics, and practical goals, and he guides both buyers and sellers through business-sale transactions. John holds a bachelor’s degree in accountancy from Bentley University and an MBA in entrepreneurship from Babson College.
AREAS OF EXPERTISE

What I Can Help You With

Business Brokerage

Guiding owners and entrepreneurs through the buy and sell sides of a business transaction.

Exit Readiness

Helping sellers understand what should be strengthened before taking a business to market.

Financial Metrics

Using meaningful financial measures to evaluate performance and guide decisions.

Strategic Advisory

Connecting business goals, operations, and owner priorities into a practical plan.

Buyer Guidance

Helping prospective buyers evaluate opportunities and navigate the acquisition process.

Purpose & Owner Alignment

Integrating the owner’s values and desired impact into business and transition decisions.

WHO I HELP

I Typically Work With The Following Businesses:

I’m a strong fit for owners considering a sale, entrepreneurs evaluating an acquisition, or leaders who want clearer alignment between financial performance and long-term purpose.
Owners preparing to sellEntrepreneurs buying a businessLeaders improving financial metricsOwners planning an eventual exitBusinesses seeking strategic directionFounders aligning purpose and performance
COME PREPARED

Good Questions to Bring to a B.R.A.G. Meeting

  • How ready is my business for a future sale?
  • Which financial metrics matter most to a buyer?
  • What should I evaluate before acquiring a business?
  • How can I improve value before going to market?
  • How do I align my business strategy with my personal goals?
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Free for all presenting businesses

B.R.A.G. Meeting Details

  • 3rd Thursday, Monthly
  • 8:30 AM – 10:30 AM
  • Hanover, MA (South Shore)
  • Up to 4 businesses per meeting
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