Selling a business is one of the most significant milestones in an entrepreneur’s journey. Whether you’re planning to sell soon or years down the road, preparation is key to achieving the best outcome. That’s where John Simonetta, a Business Broker and Advisor with Murphy Business Sales, excels. With over two decades of strategic business management experience, John specializes in positioning small businesses for growth and ensuring they are attractive to potential buyers.
About John Simonetta
John brings a wealth of expertise to his role. With a bachelor’s degree in accountancy from Bentley University and an MBA in entrepreneurship from Babson College, his academic foundation is matched by his practical experience as a former CFO, business owner, and advisor. He has received Fortune 500 training in 80/20 methodology (the Pareto principle) and process simplification, allowing him to deliver actionable strategies that drive measurable results.
John’s approach is grounded in integrity, dedication, and a people-first philosophy. He understands that a business is not just about numbers—it’s about the people behind it, from employees to owners and customers. By blending his technical expertise with a personal touch, John helps small business owners achieve their goals and build a legacy.
What Buyers Look For and How John Helps Businesses Prepare
When it comes to selling a business, buyers have specific criteria they consider before making an offer. Addressing these areas takes time, effort, and the right expertise. Here’s how John helps businesses tackle these critical components:
- Cash Flow and Earnings – Buyers prioritize businesses with healthy and consistent cash flow. John works with business owners to analyze financial statements and implement strategies that improve profitability over time.
- Verifiable Books and Records – Clear and accurate financial records are a must. John helps ensure that businesses maintain clean, verifiable documentation, making it easier for buyers to evaluate the business.
- Diverse Customer Base – A business overly reliant on a few customers can be seen as risky. John helps diversify the customer base, reducing dependency and increasing buyer confidence.
- Growth Potential – Buyers look for businesses with room to grow. John identifies opportunities for expansion, whether it’s through new markets, products, or operational efficiencies, to enhance the business’s appeal.
- Covenant Not to Compete – Buyers often require the seller to sign a non-compete agreement. John prepares business owners for this transition and ensures their plans align with this common requirement.
- Smooth Transition Period – Buyers often expect the seller to assist with the transition for 1–6 months. John helps owners plan for a seamless handoff, ensuring continuity for employees and customers.
- Reasonable Price – Valuing a business accurately is crucial. Leveraging his background in accounting and finance, John provides realistic valuations that reflect market conditions and maximize returns.
- Available Financing Options – Many buyers rely on financing, such as SBA loans or seller financing. John advises sellers on structuring deals to accommodate these options while protecting their interests.
- Lease Terms and Costs – Buyers consider lease agreements as part of their evaluation. John helps business owners negotiate favorable lease terms that align with buyer expectations.
- Earnings to Cover Wages, Capex, Debt Service, and ROI – John ensures that businesses are positioned to generate enough revenue to cover wages, capital expenses, and debt service, while providing a healthy return on investment (ROI) for buyers.
Setting Your Business Up for Success
Addressing these key factors doesn’t happen overnight. It takes a combination of strategic planning, operational improvements, and financial discipline—areas where John excels. By working with John, business owners can build a roadmap to improve their operations, increase profitability, and ultimately make their business more marketable to potential buyers.
Why Work with John Simonetta?
John’s unique blend of experience, knowledge, and passion for helping businesses succeed makes him an invaluable partner for business owners. Whether you’re planning to sell your business or simply want to set it up for long-term growth, John’s tailored approach ensures that your goals are met with professionalism and care.
To learn more about how John can help you position your business for success,
reach out to Murphy Business Sales today. Together, you can take the first step toward achieving your goals and building a lasting legacy.
